10 Ethical Challenges in Design for Artificial Intelligence (AI)

Artificial intelligence (AI) is increasingly present in our lives, influencing everything from the way we communicate to the decisions we make.

Oct 23, 2025

What is Conversational AI?

Understand the fundamentals, the legacy of chatbots, and what changes in experience design.

Oct 16, 2025 • João Ferrão

OpenAI Keynote: Apps inside ChatGPT, agents, and the future of design

Apps inside ChatGPT, agent-focused solutions, and a new emphasis on voice, video, and photography.

Oct 9, 2025 • João Ferrão

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AI-native devices and hyper-personalization. Is this the end of operating systems and app stores as we know them?

Generative AI has opened new paths and opportunities — one of them is the ability to create our own apps.

Oct 2, 2025 • João Ferrão

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September 2025

Designing for Conversational AI: Prompt Flows

First of all, I want to let you know that I'm back to writing and sharing content, so all your feedback is very welcome — without it, I don't even know…

Sep 27, 2025 • João Ferrão

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February 2025

The Agentic Era: What Does It Mean for Product Design?

Is "Agentic Era" a new term for you? Let's get you up to speed.

Feb 21, 2025 • João Ferrão

December 2024

5 Types of Human-AI Interaction 🤖 The State of UX and the Latest in Tech

Thinking about all the possibilities of human-AI interaction helps us innovate and avoid falling back on the easiest solutions we think are "shiny" for…

Dec 19, 2024 • João Ferrão

October 2024

Ethical Principles in AI Design

É fundamental seguir princípios essenciais para garantir a ética no design de inteligência artificial.

Oct 16, 2024

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August 2024

Measuring the Success of User Experience Activities through Key Experience Indicators (KEI)

Medir a experiência é, talvez, um dos maiores desafios no Produto e, consequentemente, um dos menos priorizados.

Aug 29, 2024

Making Co-Design Workshops Accessible

Ensuring the accessibility of co-design workshops is essential to guarantee the participation of all those involved.

Aug 14, 2024

May 2023

Free Template for Heuristic Analysis

Este é um template gratuito para começares a tua Análise Heurística.

May 22, 2023

March 2023

The Famous 'Product Trio': A Team for Successful Digital Products

O termo ‘product trio’ refere-se à equipa central envolvida na criação de um produto digital. Este conceito foi explorado por Teresa Torres no seu livro…

Mar 10, 2023