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#Cognitive Biases

[02] pieces archived

The 188+ cognitive biases that shape product decisions: in users, in stakeholders, in ourselves.

[01]
Usability Testing 7 min

An introduction to usability testing and how to prepare one

We can't exactly predict how someone will use a particular interface, so testing becomes an important phase of any project

[02]
Cognitive Biases 6 min

Cognitive Biases: What Are They and How Do They Explain How Our Brain Works

Cognitive biases are shortcuts our brain uses to process information. Which ones matter most for product design, and how to mitigate them in practice.