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We build digital products that work. And write about how to do it.

A UX and product studio: audits, AI design, web and branding. Plus a public notebook with snacks of what we keep learning.

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What we do

UX Audit

The fastest way to work with us. Prioritized report, fixed price.

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Digital Product

Interfaces that make sense and code that scales.

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AI Design

Agents and copilots people understand and use with confidence.

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Design for AI 6 min

Prompt engineering as design work

Two years ago this was an engineering job. Today, designers write prompts side by side with data science. Five patterns and a reverse-engineering trick that changes everything.

Design for AI 6 min

From deterministic to probabilistic design

For 60 years we designed for predictable screens. AI broke that. What changes in the method when the output is no longer fixed.

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Recent articles

[01]
Design for AI 5 min

Mental models for AI design

Co-pilot, Assistant, Learning Partner: three ways people understand AI, and how each one changes the interface you'll design.

[02]
Inclusion 5 min

Inclusive design teams: from pronouns to belonging

A team's internal culture shows up in the product it ships. How to build a team that produces inclusive design by default.

[03]
Inclusion 5 min

Cultural sensitivity in product design

Symbols, colours, dates, and references carry different meanings in different cultures. How to catch this before the product ships.

[04]
Inclusion 5 min

Inclusive forms: asking without excluding

Before adding a field, ask whether it's necessary. When it is, there are ways to ask that include more people.

[05]
Design for Health 4 min

eHealth, Telemedicine, mHealth: a glossary for designers

The three terms overlap but aren't equivalent. Telling them apart changes what you research, who you talk to, and what regulation applies.

[06]
Accessibility 6 min

Accessibility beyond contrast

Colour and font are just the start. Cognitive accessibility, screen readers, dyslexia: what changes when you broaden the lens.

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